Benefits Offered by Text Messaging for Businesses
ÂTest Messages are Read
ÂThe average open rate for email is around 15 to 22 percent. The fact is, most marketing emails are usually filtered out by the spam filter before anyone even gets a chance to see what is being offered. However, the open rate for text messages is around 98 percent. Also, the majority of texts will be read within 15 minutes of being received.
ÂText Messaging is an Immediate form of Communication
ÂAccording to a recent study, it takes about 90 minutes for a person to respond to an email. It only takes about 90 seconds for the same person to respond to a text message. If a business has time-sensitive information they want to share, then they need to make sure the audience receives the message. The best way to do this is with a text.
ÂTexting is Personal
ÂApproximately 91 percent of people in the United States have their phones within reach 24 hours a day, seven days a week. Approximately two out of five people even sleep with their device. Additionally, today’s mobile phones are SMS enabled, which means that virtually everyone is able to receive texts.
ÂIt Doesn’t Require an Internet Connection
ÂTexting, unlike email and other forms of communication, doesn’t require that the person receiving it has a Wi-Fi connection. Even if a person is out of range, they can still receive texts, which makes them a great “anytime” communication option.
ÂTexting is Download-Free
ÂTexting doesn’t require any type of download. If bulk sms service provider messaging app is used by a business, consumers have to download what is being sent. This is a non-issue with texting, which means that even individuals who don’t have a smartphone can still get texts.
ÂAs anyone can see, texting offers quite a few benefits for businesses. While there are quite a few businesses that already use this method of communication, others should also consider it. It presents a new and effective way of reaching customers that email and other modes of communication can’t compete with.